Link-https://smestreet.in/sectors/gm-unveils-diwali-campaign-showcasing-smart-home-solutions-10580858
This Diwali, brings festive joy to life with its new digital film featuring popular lifestyle influencer Veenu Kaur. The heartwarming campaign beautifully captures the spirit of togetherness and the magic of innovation that lights up every home.
In the film, Veenu Kaur plays a loving mother preparing her home for Diwali — decorating with LED lights, ensuring comfort with ceiling fans, and seamlessly managing her festive chores with The smart wireless charger and iron. The narrative gracefully blends everyday innovation with festive emotions, showcasing how products are not just part of a home, but a part of every celebration.
The film culminates with The festive message — “Har tyohar tabhi pura lagta hai, jab woh se roshan hota hai.”
Speaking on the launch, Jayanth Jain, CEO & MD, , said:“Diwali is a festival of light, love, and connection. Through this film, we wanted to highlight how innovations illuminate homes and hearts alike. Our products are designed to make every celebration brighter, smarter, and more meaningful."
With this new Diwali film, continues its tradition of combining design, technology, and emotion to create a deeper connection with Indian families. The campaign will be showcased across The digital platforms and social media handles throughout the festive season.